The keyword is  passion 

Aleen Zakka

Personal branding and reputation management expert
Founder of Net2work-Branding
President of Middle East Division of Ascendant Group USA
Chair of Creative Women Platform – Lebanon
Social media
95%
CREATIVE DESIGNS
90%
PERSONAL BRANDING STRATEGIES
85%
BUSINESS REPUTATION
90%
Aleen Zakka

My story begins as early as 2005. As a young Lebanese woman discovering the new website that was Facebook, I was in awe of the significant potential such a platform could provide to its users. I started dreaming of working in the domain, teaching people about digital marketing and becoming successful in it. I was able to reinforce my passion and test my abilities as an entrepreneur by building Net2work Branding from scratch in 2016.

By representing my expertise and ideas to various types of medias like national magazines, YouTube and television (Noursat), I realized the difficulties of starting fresh in a world where huge marketing companies monopolized the field. I took the liberty of contacting numerous different foreign companies that were interested in personal branding, which allowed me to expose myself to the world of digital marketing. Becoming the first Arab woman to speak of personal branding, I was then asked to contribute to a book, Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life, co-authored by Raoul Davis, Kathy Palokoff and Paul Eder, as an influencer.

Being the only Middle Eastern woman mentioned in the book, I started wondering about the lack of Arab women in the field. My mind went back to my mother who, through her strength in raising me alone after her divorce from my father in a war-torn Lebanon, has inspired me to focus on a different goal; sharing my ideas and expertise to help advance other women’s careers.

Without wasting any time, I managed to record 10 episodes for Nafizati, an Arabic e-magazine, where I openly discussed and explained how women seeking success should go about starting their journeys. After building diplomatic relationships with various prominent individuals and organizations in the Arab world, my name flourished in the digital marketing media field. It was the moment when I found myself ready to share my knowledge with the women of Lebanon and the Arab world.

I started off simple by providing accessible workshops on various social media platforms to women of all age groups. In just three short months, I had provided 400+ women with the necessary information to further their careers and online presence with the help of a plethora of NGOs and online networks. My passion grew the more I instilled comfort, happiness and success in other women’s lives.

Today, my work revolves on providing the best for anyone who requires it. Being blessed with a daughter, my passion proceeds at home where I focus on teaching her the ways of becoming a strong and successful woman in life. Every woman deserves the necessary kickstart to become a successful entrepreneur or leader in their careers.

INSTAGRAM

She reserves a big place for women. She posts valuable information on content marketing, inspirational quotes and much more about human causes.

FACEBOOK

She speaks her heart. Her writing is relatable and all about digital marketing content and branding.

YOUTUBE

You can follow her thoughts and tips about personal branding techniques and women empowerment.

LINKEDIN

She shares articles and publications about reputation management and personal branding.

TWITTER

she shares little thought on politics and a bit more on society and social media marketing strategies.

Milestones

 It’s all about passion Throughout the years, I’ve been building my brand, reputation and network 
2016

Decision to establish Net2work Branding

2017
Signed partnership with Ascendant Group USA
Digital Marketing Workshop in big companies in MENA

Consulting project to leverage sales team and CEO presence on digital media

2018

Decided to start training Students Women on how to leverage their social media

2019

Speaker at BPW 2nd Symposium in Cyprus

TV Host about digital presence and social media

2020
Awarded as WAW top 100 influencing women
2021
Special Advisor
Chair of Creative Women Platform
Lebanon

Milestones

 It’s all about passion Throughout the years, I’ve been building my brand, reputation and network 
2016

Decision to establish Net2work Branding

2017

Signed partnership with Ascendant Group USA

Digital Marketing Workshop in big companies in MENA

Consulting project to leverage sales team and CEO presence on digital media

2018

Decided to start training Students Women on how to leverage their social media

2019

Speaker at BPW 2nd Symposium in Cyprus

TV Host about digital presence and social media
2020

Awarded as WAW top 100 influencing women

2021
Special Advisor
Chair of Creative Women Platform
Lebanon
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