What will the upcoming year look like? This is a question that digital marketers are already asking themselves as 2021 comes to an end. Luckily, we have data to help guide our expectations as we strategize. If you are planning your digital marketing strategy for 2022, you’ll want to consider the following tips:
Diversify your content
Content will continue to be important to buyers, which is why it should be a top priority for digital marketers. But what kind of content should you focus on? If you want greater outreach, you’ll have to try a little bit of everything. Blogposts and articles should be the focus of typed content. They are where you can engage audiences on topics of interest to them, in a way that is also relevant to your brand. Also, try posting pictures and videos on the appropriate social media platforms for people who prefer quick and easy content. You might even want to create audio content, as more people are tuning in to podcasts. Aim to post this diverse content in a consistent manner. However, don’t compromise content quality or you’ll lose engagement. Your content should have something for everyone.
A lot of time is spent online browsing the web. More than half the time, people are doing so using their mobile phones. For this reason, you’ll want to focus on becoming mobile-friendly. Start with your website, making sure that the content and design are well-adapted to a small screen. You want your text to be readable and the design to be simple on the mobile-version of your website. You might want to consider creating a mobile app, which is faster and more responsive than a website. However, know that you now have the option of progressive web apps (PWAs), which help bridge the gap between native app and website. Keep in mind that you want to create a good mobile experience.
Host live streams
Live video streaming is one of the fastest growing trends in social media marketing, especially among the younger generations. Your marketing strategy should capitalize on this growing trend. Host live stream events on platforms like Instagram and Facebook. This way, you can increase interaction and engagement with audiences. Think about what kind of live stream events you want to hold. These can be interviews, Q&A sessions, webinars, and so on.
Explore influencer marketing
Influencer marketing will continue to grow in popularity in the coming period. In 2022, it is estimated that this market will grow 1.5 times its value in 2020. Compared to celebrities, influencers are more relatable and accessible to their audiences, they are also more trusted. For these reasons, influencer marketing is a serious option to explore. Note that there are certain trends to look forward to. For example, brands will likely collaborate long-term with influencers who will become a face for the brand. Video content will also prevail, as people prefer to watch brand-influencer collaborations in video format on platforms like TikTok, YouTube, and Instagram.
If you’re a digital marketer, you can get a head start by planning your digital strategy for the coming year. Familiarize yourself with the growing trends and let them inform your strategy. This way, you can get an idea of where the digital scene is headed and follow it where it may go.