HOW TO USE LINKEDIN MARKETING IN 2022 TO BOOST LEAD GENERATION
LinkedIn has transformed from a site for professional networking into a powerful channel for generating high-quality leads, building thought leadership, and driving traffic.
If you are looking to get more value out of your LinkedIn profile, you are going to need to focus on the areas where you’ve under-performed and improve in those areas to get the most out of your professional network. Below is a list of the top 10 things I’d recommend you work on to create a LinkedIn profile that will help you to grow your digital presence business and increase your influence.
You may have seen some of the many different ways that people are using LinkedIn to get business. I have prepared a workshop booklet in Arabic language where I guide you and show you how to do the same thing for you and how to use it effectively to expand your market and get more leads..
Here is the link: https://aleenzakka.com/blog/social-media-offers/increase-revenue-using-linkedin-guidelines-master-social-selling-arabic/
LinkedIn is a great place to build your brand, connect with others in your industry, and attract new clients. You can also use the site to engage in relevant conversations with professionals in your space and build your personal brand.
LinkedIn is a fantastic platform for branding and establishing long-lasting relationships with your prospects. It’s also a great place to craft your brand and nurture qualified leads through engagement. When I first started using LinkedIn, I only posted information about myself. Now, I make sure to include information about my work, as well as some fun facts about me.
When it comes to getting your products to the public, LinkedIn is the single most effective channel. It generates leads that are 227% more effective than Facebook or Twitter. That’s why it is a necessity for your business when it comes to marketing. LinkedIn is a valuable tool to have in your marketing strategy, but including it in your strategy does not mean you should stop marketing other places like Facebook and Twitter. Those platforms generate leads (depending on your targeted audience) so including them is essential.
Let me start by giving you some tips about how to create your LinkedIn Company Page (or LinkedIn Business page). There are 6 criteria to take into consideration and fulfill.
- Your personal LinkedIn profile:
- Must be at least 7 days old.
- Must have your real first and last names.
- Must be ranked either “intermediate” or “All Star”.
- Make sure you list yourself as employee of the company on your LinkedIn profile.
- The company that you’re creating a page for, must have a website, email address that include the domain name of the website. ex: firstname.lastname@example.org
Still worrying from where to start? Easy Page set up:
Go to dashboard > Click on the WORK icon on the top right corner. > Scroll right to the bottom of the pop-up window > click on the CREATE A COMPANY PAGE button > Choose the the type of page you want to create (small business, large business, educational institution and showcase page).
Companies with less than 200 employees are considered SMALL business on LinkedIn. Companies with more than 200 employees are considered MEDIUM to LARGE.
You can only create a showcase page on LinkedIn if you already have a business page created.
Don’t forget to create your cover photo (1584×396 pixels), add your company summary, and location. If you are selling your services in more than 1 country, mention the list of countries where you are available.
Keep updating your page with new posts or even existing blogs and stories on LinkedIn. Followers love to read stories and get inspired.
It’s essential to have a consistent and updated presence of your brand with its own LinkedIn page. Make sure the images, colors, and content align with your organization’s website and other social media platforms.
Make sure that your LinkedIn page is up-to-date. Having a LinkedIn profile that’s outdated is worse than not having one at all. Always keep yourself up-to-date with the latest information on LinkedIn.
If you want to boost your business in 2022, follow these LinkedIn marketing tips. They’ll help you get more visibility, connections, and leads.
- Use highly targeted customers and connections to find new business opportunities.
LinkedIn is one of the most useful platforms for digital marketing, providing the best customer targeting options in the field of digital marketing. Make sure to be as specific as possible when deciding your target audience regarding industry, company, or people you think may want to buy your products or services.
It’s great that you can get Sales Navigator on LinkedIn. This tool will help you to get your monthly inmails to your target audience more quickly and effectively. You can also use this tool for any different practical approach. send monthly emails to your potential prospects regarding the problems you can solve for them and the results you have got for other prospects. You can take any different practical approach on your own. The basic idea is to stay in touch with your target audience always.
- Improve Your Email Marketing Campaign
Write letters (templates) to all your LinkedIn connections thanking them for connecting and inviting them to join your email marketing list. Not sure about what to say and how to start connecting? check some good templates here (English language):
LinkedIn has a unique feature called InMail, which allows you to send a message to 50 people at once. In your message, provide a direct link where your contacts can sign up for your email. You must provide something in return. Mention what they will get by signing up for your email list.
- Put quality content out there that is actionable and shareable
High-quality content is one of the best ways to succeed in LinkedIn Marketing. To make high-quality content, make sure that your post solves a problem for a specific group or how to be better at your job. Also, be a thought leader in your niche, and provide your audience with valuable content that helps them solve problems and build their careers or improve their business.
If your posts begin to gain some attention and momentum, LinkedIn will highlight them in one of its categories. This helps your posts to go viral on LinkedIn, and get hundreds of thousands of readers.
This is a good way to be more visible on LinkedIn while reaching your readers in a broad way that would have been very difficult to do on your own blog or website.
- Be a People Person and let your employees join your mission
Make sure all employees have a LinkedIn profile. Once created and optimized, add appropriate photos, and mention what their role is in your organization, as well as how they help you. If you want to improve your employees’ LinkedIn profiles, you can dedicate a day in the week to help them set up their accounts. Don’t forget to tell them that they should ALL have professional photos on their profiles.
- Learn to Leverage and Join LinkedIn Groups
If you’re selling products or services online, LinkedIn groups are a great way to get more exposure for your business. Join groups that are relevant to your target prospects, and see if there’s any opportunity to talk about your business.
This is the place where you can interact with other members. As such, you’ll be able to share your experience, tips and tricks, and you may even get some advice and solutions for your business. In addition, you can make direct contact with members of a group and invite them to join your network.
You’ll notice that your presence grew quickly and you’ve made relationships with potential clients for free.
You can also think to create your OWN LinkedIn group!
To start, create your own LinkedIn group. Then, you can join as many groups as you want where your prospects are. Go through the members in all the groups you have joined, find prospects based on a specific job title, and invite all these prospects to join your group. Once they join, ask them about their current challenges. Then, invite all the filtered members to join your group as per their challenges and your group goal.
Topic of the week:
Choose one topic every week is a great way for you to establish your brand and generate leads for your business. You can share valuable content with your group and invite them to your webinar, or you can tell them what products or services you provide. This is a great way to establish your brand and get more customers for your business.
- Create your own customized LinkedIn URL page:
You can claim a custom URL for your brand’s LinkedIn page to make it easier for people to find your business and you. It’s especially important to include your brand name when you have a large amount of prospect contact.
Also, it’s important for your brand to have a custom URL that helps people find you or your business on Google and other search engines. A LinkedIn Page Rank of 1 in Google is better than not having one at all!
- Connect and build relationships on LinkedIn
It doesn’t matter if you are a brand or not, you should make an effort to connect with your prospects, referral partners, strategic partners, and other brands and business owners. This effort will go a long way in helping you establish your brand.
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- Make data analysis a habit.
Marketing in LinkedIn without collecting data and analyzing them will most likely result in failure. If you post a lot of content without collecting data from your followers, they will start ignoring you.
Whether you’re an entrepreneur, a small business owner, or someone who is looking to start your own business, I highly recommend using LinkedIn for marketing. LinkedIn can help you create a brand for yourself, generate leads for your business, and gain valuable insights into what is working and what isn’t in your online marketing efforts.
In LinkedIn Workshop Booklet, I teach you how to specify your metrics and and KPIs. Use this tool: https://aleenzakka.com/blog/social-media-offers/increase-revenue-using-linkedin-guidelines-master-social-selling-arabic/
- LinkedIn offers a range of organic and paid marketing tools.
LinkedIn offers a suite of organic and paid marketing tools that allow you to market yourself and your products to businesses and professionals in your industry.
To be effective, your marketing efforts should be paired with the right tools. These tools help you build a compelling organic presence, amplify your post reach, and measure and optimize your marketing efforts.
Don’t forget to keep optimizing your LinkedIn Page, so that anyone who visits your page sees you as an established brand.
You might think that posting sponsored content on LinkedIn is similar to other social media platforms. However, the critical difference is the ability to narrow down the demography or the target audience to minor details like job title, skills, company size, and groups.
LinkedIn is one of the best platforms for professional networking and marketing. If you’ve got a business, you should definitely be making use of this powerful tool.
We can also be a trusted companion for you in your LinkedIn Marketing Journey.
My team and I, designed a special package with high value quality services and content. Explore my monthly, quarterly and yearly offer.
In this video, we will show you how to increase your brand awareness on LinkedIn by building an online presence and sharing content with your target audience. (Arabic language).